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Turning Politicians Into American Idols
by Mad Dog


We’re used to being able to sit back in our Barcalounger and order a pizza, CDs, an Air Turbo Microwave Pasta Cooker, and a new recliner just by getting someone to hand us the phone, so why can’t we vote that way? 
It doesn’t take a lot to get people to vote. Really, it doesn’t. Launch a promotional campaign, take out a couple of ads, and 10 million people will cast ballots for their favorite new M&M color. Put a singing talent show on the air and watch the finale draw 65 million votes. Yet if you hold a presidential election and spend $343 million, as the candidates did in 2000, somehow it only manages to eke out 105 million votes. As my neighbor in Virginia used to say, it ain’t right.

   Think about it, if the season finale of American Idol can draw 31.4 million viewers casting 65 million votes, why did the last presidential election only get 51.3% of the eligible voters out to the polls? Sure John Kerry is no Fantasia Barrino, and George Bush can’t pronounce Reuben Stoddard better yet sing like him, but that doesn’t mean we can’t get more people motivated to leave the house on election day. All it would take is a few changes to the process itself. After all, if we can’t learn something from American Idol then we might have to admit that it’s just mindless entertainment, and you wouldn’t want that, would you?

1. Allow call-in voting. Hey, we’re Americans, we’re lazy. We’re used to being able to sit back in our Barcalounger and order a pizza, CDs, an Air Turbo Microwave Pasta Cooker, and a new recliner just by getting someone to hand us the phone, so why can’t we vote that way? As it is we have to get in our car, drive to a fire station, school, or someone’s garage, stand in line, remember our name and address, and then if we’re not comatose yet, figure out how this year’s voting machine works. And what do we get in return? A little sticker slapped on our shirt that says we voted. Big whoop! If we have to go through all that we should at least get a decent consolation prize. A piece of candy. A pen with a small Statue of Liberty inside the barrel with robes that slide off when you tilt it, showing her wearing a Miracle Bra® from Victoria's Secret. (Hey, someone has to pay if we’re going to have cool voting party favors.) Heck, I’d be happy if they handed me an “Our condolences on your vote not meaning Jack” greeting card. Something. Anything.


I say if all those potential voters aren’t going to use their ballot, why not let others who are actually concerned about what happens to this country use them? Why let all those votes go to waste?
2. Hold the election during prime time. Since we’ll be able to vote by phone, the polls don’t have to be open for long. Besides, being an A.D.D. nation, we want our election to be short and sweet, not a miniseries. So why not hold it after dinner when we’re relaxed, we can focus on it, and we can comfortably fall asleep in the middle of it. If they really want to try to hold our attention they could make the election results immediate and interactive. Use a tote board like they do for a telethon so every time someone votes we see it change. And why not have celebrities make appearances and perform? This would be infinitely more interesting than listening to Dan Rather, Peter Jennings, and an endless stream of so-called experts blather on while trying to fill time until the next time zone’s polls close. ZZzzzzzzzzzzzzz. Wouldn’t you rather listen to Tony Bennett, laugh at — I mean, with — Don Rickles, and watch Regis Philbin pretend he has talent? Hell, I’d even rather see Jerry Lewis, and judging by the shape he was in during his last telethon that clues you in as to just how boring elections have become.

3. Let people vote more than once. Sure we like to think that a democracy is about one person, one vote, but it’s not. There’s that silly Electoral College thing in between. And please, if you’re about to start griping about Al Gore and the popular vote be warned, I’m this close to proposing that cry babies not be allowed to vote. If you figure that only 76% of those who are of voting age are registered, and of that group only 67.5% bothered to vote, that means just over half the people who can vote did. Meanwhile each American Idol viewer voted an average of twice. Have you spotted the trend yet? I say if all those potential presidential voters aren’t going to use their ballot, why not let others who are actually concerned about what happens to this country use them? Why let all those votes go to waste? Use them. Remember, there are children in China who go to bed voteless.


They could dump the boring commentators and hire Simon Cowell to handle election night coverage. After all, someone has to tell George Bush he mangles the language more than Norm Crosby.
4. Make the candidates perform. We want to be entertained, not bored. They sling mud, jabber a lot but say nothing, and roll up their shirt sleeves to prove that they’re just common folks who happen to wear gold and diamond cufflinks. Forget that. Sing. Dance. Spin plates on a pole. Learn ventriloquism so you can put words in someone else’s mouth for a change. You say it’s degrading? I guess you haven’t seen them kissing babies, posing next to farm equipment as if they have a clue what it does, and shaking hundreds of hands at a taffy pull. Hey, they couldn’t be any worse than William Hung, and look at where it got him.

   That’s not all. If we knew the also-ran would get a record contract we’d be more prone to vote. Sure, he won’t be any more successful than Justin Guarini, but if he’s lucky he might get to star in a flop movie with Kelly Clarkson. Next they could dump the boring commentators and hire Simon Cowell to handle election night coverage. After all, someone has to tell George Bush he mangles the language more than Norm Crosby, and John Kerry that singing Hound Dog would be a natural. And lastly, there’s the name. The 2004 Presidential Election just doesn’t cut it. Call it, say, American Idle Rich, and see if that helps. Hey, it can’t hurt.

©2004 Mad Dog Productions, Inc. All Rights Reserved.
These columns appear in better newspapers across the country. Read them while waiting to vote.

 

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